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For Australian software and tech companies

Buyers shortlist software inside ChatGPT now. Are you on the list?

Before a buyer books a demo, they ask AI which tools to consider and how they compare. If you're not in that answer, you may not make the shortlist at all.

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What the data says

B2B buying has moved into AI tools.

Dated, sourced figures. Some are global where Australian data doesn't exist yet; we label which.

  • 94%of B2B buyers used AI during their most recent purchase; 55% compared vendors in AI tools (global, 18,000 buyers, Jan 2026).Forrester 2026 Buyers' Journey Survey via Machine Relations
  • 82%of B2B technology searches on Google now show an AI Overview (Q1 2026).AI Overview prevalence by industry, SERPs, Apr 2026
  • 2.8%of visits to IT and B2B SaaS sites come from AI tools, the highest share of any sector measured (early 2026).Digital Bloom Gen AI traffic report, Mar 2026

Honest context: most of these figures are global. B2B companies report 10–40% drops in website traffic as answers move into AI, but how much reaches your pipeline depends on your category. We measure your questions before recommending anything.

What AI looks at

AI leans on comparisons, reviews and real users.

For software questions, AI pulls from review platforms, comparison articles, community threads and documentation it can read. Your own claims carry little weight without independent backing.

  • Review platforms such as G2 and Capterra
  • "Best tools for..." and "X vs Y" comparison articles
  • Reddit and community threads where users compare tools
  • Clear, crawlable pricing, features and integration pages
  • Founder and team expertise in podcasts, press and LinkedIn

How we work

Measure first. Then fix what the data points to.

  1. Measure

    We ask the questions your buyers ask ("best X for Australian businesses", "alternatives to Y"), across ChatGPT, Gemini, Perplexity and Google AI, several times each.

  2. Map the sources

    We record every website AI cites when answering, so we know exactly where you need to appear.

  3. Fix and earn

    Site and docs fixes AI can quote, honest comparison pages, review generation done properly, and placement on the comparison sources AI already cites.

  4. Re-measure

    Monthly, with the raw answers and sample sizes. If it doesn't move, you'll see that too.

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See what AI says about your product today.

Five real questions, asked in ChatGPT, Perplexity and Gemini, in about a minute. A quick snapshot, not a promise.

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Sources: Forrester 2026 Buyers' Journey Survey via Machine Relations · AI Overview prevalence by industry, SERPs, Apr 2026 · Digital Bloom Gen AI traffic report, Mar 2026 · Ahrefs study of 75k brands

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