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For high-value local services

People are starting to ask AI who to call. Will it name you?

For big local jobs like solar, renovations, conveyancing and accounting, customers compare carefully. More of them now ask ChatGPT or Google's AI for a shortlist before they ring anyone.

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What the data says

AI is becoming a way to find local businesses.

Dated, sourced figures. Some are global where Australian data doesn't exist yet; we label which.

  • 45%of consumers now ask AI for local business recommendations (US, 1,002 adults, Mar 2026).BrightLocal, Mar 2026
  • 75%of Australians use AI search to help make purchase decisions (Australia, 2,500 people, Aug 2026).WPP Media via B&T, Sep 2026
  • 4–8%of local searches on Google show an AI Overview today; most still show the map pack.AI Overview prevalence by industry, SERPs, Apr 2026

Honest context: for most local searches, Google's map pack and reviews still matter more than AI answers. AI is growing fastest for research questions ("what should I look for", "who's good for..."). We start with reviews and listings, which help both.

What AI looks at

AI leans on reviews and listings.

For local questions, AI draws heavily on review sites, directories and local discussion, plus clear details on your own website.

  • Google reviews and industry review sites
  • Consistent details across directories and listings
  • Local Reddit and community threads
  • Clear service, area and pricing pages
  • Licences, accreditations and real examples of your work

How we work

Measure first. Then fix what the data points to.

  1. Measure

    We ask the questions customers in your area ask, several times each across ChatGPT, Gemini, Perplexity and Google AI, and compare you with nearby competitors.

  2. Map the sources

    We record every website AI cites when answering, so we know exactly where you need to appear.

  3. Fix and earn

    Review collection done properly, listing clean-up, clear service pages, and genuine local presence. No fake reviews, ever.

  4. Re-measure

    Monthly, with the raw answers and sample sizes. If it doesn't move, you'll see that too.

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See what AI says about your business today.

Five real questions, asked in ChatGPT, Perplexity and Gemini, in about a minute. A quick snapshot, not a promise.

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Sources: BrightLocal, Mar 2026 · WPP Media via B&T, Sep 2026 · AI Overview prevalence by industry, SERPs, Apr 2026

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