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For Australian online brands

Shoppers now ask AI what to buy. Is your brand in the answer?

For considered purchases like mattresses, furniture, prams, e-bikes and premium skincare, people compare options before they spend. More of that comparing now happens inside ChatGPT, Gemini and Google's AI answers.

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What the data says

AI is now part of how Australians shop.

Dated, sourced figures. Some are global where Australian data doesn't exist yet; we label which.

  • 75%of Australians use AI search to help make purchase decisions (Australia, 2,500 people, Aug 2026).WPP Media via B&T, Sep 2026
  • 52%would Google a brand AI recommended before deciding, and 21% would check review sites. Only 3% buy on AI alone (Australia).Ideally via B&T, Sep 2026
  • +54%higher conversion rate for retail visits referred by AI than other visits (US, May 2026).Adobe Analytics via Stellagent, Jun 2026

Honest context: AI still sends a small share of store traffic (around 1% on average), and Google shows AI answers on only about 14% of pure shopping searches. AI matters most at the research stage, so we work on the whole path: the AI answer, your Google results, reviews and Reddit.

What AI looks at

AI recommends brands other people talk about.

Independent mentions matter more than anything you say about yourself. In Ahrefs' study of 75,000 brands, YouTube mentions and brand mentions across the web tracked AI visibility far more closely than backlinks.

  • Reviews and "best of" lists in your category
  • Reddit threads where shoppers compare options
  • YouTube reviews and creator content
  • Clear product facts: price, specs, who it suits, shipping in Australia
  • Clean product data and markup AI can read

How we work

Measure first. Then fix what the data points to.

  1. Measure

    We ask 50 to 150 real shopper questions across ChatGPT, Gemini, Perplexity and Google AI, several times each, and record how often you're named.

  2. Map the sources

    We record every website AI cites when answering, so we know exactly where you need to appear.

  3. Fix and earn

    Product data and site fixes, plus earned mentions: reviewers, list articles, disclosed Reddit participation and PR. No fake accounts or planted reviews, ever.

  4. Re-measure

    Monthly, with the raw answers and sample sizes. If it doesn't move, you'll see that too.

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See what AI says about your brand today.

Five real questions, asked in ChatGPT, Perplexity and Gemini, in about a minute. A quick snapshot, not a promise.

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Sources: WPP Media via B&T, Sep 2026 · Ideally via B&T, Sep 2026 · Adobe Analytics via Stellagent, Jun 2026 · AI Overview prevalence by industry, SERPs, Apr 2026 · Ahrefs study of 75k brands

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